Sears Tower Renamed Willis Tower After London Firm

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Obviously I don’t take part in jingoistic, populism often, but this just strikes me as just plain unamerican.

From NY Times:

In a sentimental gesture from a no-nonsense kind of guy, Jory Spears lifted his camera phone on Friday in a somber salute to this city’s beloved Sears Tower.

“The Sears Tower has some really big shoulders, it works hard and it can stand the Chicago winter — kind of like me,” said Mr. Spears, 52, a native Chicagoan who is among the many unhappy with the imminent renaming of the 110-story skyscraper, the tallest in the Western Hemisphere, to Willis Tower.

Many here say the purchase of the naming rights to the building by Willis Group Holdings, a London-based insurance brokerage, announced Thursday, is just the latest snub in a sad collection of architectural indignities.

I mean, seriously, can’t Chicago get the name protected since it’s part of American history. It shouldn’t be treated like a sports stadium sponsorship.