META-INFOGRAPHIC on INFOGRAPHICS
Greg has contributed a number of interesting and informative infographics on the Donk, but I was particularly impressed with the last post. Not only did it remind us that money is the root of all evil, but it convincingly documents the degree to which mere association with disposable income can corrupt the soul.
My only quibble is that it missed an important graphic and statistical data element. I’m envisioning a Joe Camel character with eyes bulging out of it’s head and stuck squeezing through the eye of a needle. The headline number and text next to the image would read:
“1,735,252 to 1 – ODDS OF CAMEL GETTING THROUGH EYE OF NEEDLE – Better odds than 1 Percenters going to heaven.”
The small print on the bottom of the infographic would reference Mark 10:25.
Learning from this example how effective the infographic can be at communicating an idea, I decided to learn more about infographics. What better way to learn, than an infographic about infographics? Sure enough, I found one on a marketing site, promoting it’s use in advertising and commerce:
“It’s that old notion that a complex idea can be conveyed with a simple still image. Have you ever completed hours and hours of market research only to find that you now have a 20-page document that could put your client (even on 4 cups of coffee) to sleep? Next time, try out this highly popular design and marketing technique that recently caught my eye: The Infographic. It’s useful for presenting statistical information in a cool and enjoyable way.”
Helpful, but that infographic is focused on the use of infographics in business to promote a product or service one might otherwise not consider needed or useful. What we really need is an infographic focused on the use of infographics in politics to promote an idea that would otherwise be considered laughable, nonsensical and unsupportable. Something like this:
Satirical infographic hacked from original work by Zabisco.
UPDATED: Replaced graphic with a slightly improved version.
Cross-posted at “The Dividist Papers“