Headhunters Going Green and Launch On-Line Brochure System

Posted by inetseo on March 4, 2010 · Leave a Comment

Green is clearly a huge focus for Executive Headhunters, the International Generalist Headhunting Group, who are further adding to their green credentials with the launch of a new online brochure system.

While most businesses have online brochures it is still common for people to request an e-brochure and when it arrives, print it off before reading it.

However, research by Executive Headhunters showed that the majority of the information contained in online brochures that was printed off was not of interest to the reader. It is often only one or two pages that contain the information of interest with the rest consigned directly to the bin.

The Solution?
To alleviate some of the waste cause by the printing of unnecessary information, Executive Headhunters has developed a segmented online brochure where the reader can request only the information they are interested in. This is then emailed to them and if it is printed, it will only contain the information of interest.

Phil Sharp, Managing Director of Executive Headhunters commented,

Our research shows that by something as simple as asking people to select only the information of interest to them, we can reduce the waste when they choose to print by as much as 80%. We hope other businesses will follow our lead and help in reducing waste.

The brochure can be viewed at

http://www.executiveheadhunters.co.uk/brochure.asp