Emotion Associates Launch A Service That Provides Lift Off For Prepaid Card Providers

Posted by emotion-associates on March 18, 2010 · Leave a Comment

Emotion Associates Limited, a UK based marketing consultancy dedicated to the prepaid card sector, has launched a new service designed to help prepaid card providers develop and launch Prepaid Cards into the market.

Aptly named as Launch, the service is designed for companies looking to launch a new prepaid card into what is best defined as a congested UK market.

Launch aims to provide companies with the stepping stones to ensure that their programme does not get lost and the core value proposition is clear to consumers. Launch follows the AIDA framework in ensuring that consumers are Aware of the programme, develop an Interest in it, and have a Desire to undertake some Action with the product.

Services provided under Launch include

Optimisation: Site Audit and Site Optimisation recommendations
Pay Per Click Setup: Keyword Research & Setup of Google Adwords Campaign
Affiliate Network Setup: Affiliate Network Recommendations and Discussions and Setup with Affiliate Network(s)
Prepaid365 Setup: Setup on the UK’s leading Prepaid Card Comparison site – Prepaid365
Recruit Top Affiliates: Setup on other Prepaid Card Aggregator sites
Social Media: Recommendations and Creation of Social Media Pages (Facebook, Twitter, etc)
Online PR: Press Release Creation and Distribution to announce launch.
Article Marketing: Creation of a buzz around the programme and launch.

Amit Sharma, CEO and Prepaid Consultant at Emotion Associates, commented “we have designed the Launch service precisely with the aim of making the process of launching a prepaid card as smooth as possible and ensuring that these new programmes are geared towards success from day one. It is not uncommon to see new programmes suffer from lack of traction in the first 3 months and worried stakeholders start hitting the panic button as they have more often than not made a significant investment in the prepaid business case. Our service is aimed at ensuring that does not happen as we typically start working with companies 6-8 weeks prior to their programme launch and continue to support them beyond the actual launch of their programme”.

In addition to the services provided under Launch, Emotion Associates also provide other comprehensive support services to prepaid card providers with their Assist, Support and SupportPlus packages.

Visit http://www.prepaid-marketing.co.uk to find out more.

For further information, please contact:

• Emotion Associates Limited

Emotion Associates Limited was set up by Amit Sharma, a prepaid industry expert and marketing consultant. Having worked with market leading prepaid card providers in the UK, Amit has over 5 years of prepaid industry experience and he shares his knowledge and experience through Emotion Associates, Prepaid365, Prepaid Card Forums on LinkedIn, and his Prepaid Marketing blog.

Emotion Associates have quickly established themselves as the leading marketing consultancy within the prepaid card sector and Prepaid365 is recognised as one of the UK’s leading prepaid card comparison site providing reviews and comparisons of prepaid credit cards for businesses and consumers in the UK.

Prepaid Marketing and Prepaid365 are trading names of Emotion Associates Limited – UK Registration Number: 06964513

For further information, please contact:

• Email: amit@prepaid-marketing.co.uk
• Prepaid365 Website: http://www.prepaid365.com
• Prepaid Marketing: http://www.prepaid-marketing.co.uk
• Amit@LinkedIn: http://uk.linkedin.com/in/amitsharmauk