Lead SEO at Agency Central “Goes it alone”

Posted by inetseo on January 22, 2012 · Leave a Comment

22nd January 2011

Lead SEO at Agency Central “Goes it alone”

For many years, Andy Drinkwater has been helping and leading Agency Central, the UK’s leading recruitment agency directory, achieve amazing results in Google, Bing and Yahoo!, but an increasing demand for his SEO services in the recruitment marketplace saw Andy start up iNet SEO 3 years ago, and today he takes the leap into offering his SEO and Social Media services to anyone involved in recruitment.

Andy explained “It was a very sad day leaving Agency Central – after 10 years, people become a part of your family, but this move had to happen. SEO has changed so drastically over the last decade that more than ever, it is becoming something that companies are struggling to keep up with. Google is releasing changes almost daily and it takes time and effort to not only stay on top of this, but also to ensure that what you are doing will actually help you and not cause damage somewhere further down the line.”

The internet as a whole has changed with the introduction of search engines. However, with cowboys always wishing to ‘game’ these systems, it is hard to ensure that you are always moving down an ethical route. Not necessarily because a company is unethical (sadly, they do exist) in their approach, but if you get someone who doesn’t really know what they are doing, then today’s ‘OK to do’ techniques can quickly turn into ‘You absolutely must not do’ tomorrow.

Andy said “A number of years ago, Google gave everyone a ‘Bible’ to follow and then more recently, we saw the introduction of Google Panda. This change alone saw many websites die, quite literally over night! This is what anyone who has a website is up against. The game has changed so much over the last few years that SEO is hardly recognisable any more.”

2012 is going to be a very interesting year in the world of search marketing with companies having to now take a completely fresh look at their SEO and Social Media plans.

For more information, please visit www.inetseo.co.uk