Local SEO is The Key for Business Success
As a business owner you know that if your not on the internet you are fast becoming invisible to prospective clients. But many local companies seem to believe the internet is not for them because they rely on the local market. Surely it’s better to utilise costly local print advertising than the internet?
How wrong can you be? Today, more and more people are using the search engines to find local service providers like you therefore it’s never been more important to make sure you have a strong local SEO presence.
Search Engine Optimisation can be divided into three main areas – an SEO friendly and easily navigable website – loads of good quality back links – and great SEO copywriting. But your copy will not only need to concentrate on your benefits, it must also include your geographical details. Modifying your keywords with your location will help you get found by local seaches.
So how else can you embrace the power of local search?
Location
The page titles of your web pages are very powerful. By adding your specific geographical location into their HTML you’ll help your local search results. If possible, also get your location details into your copy and headings, a good copywriter will help you achieve this. Other areas where you can insert location information are within the footer and within your internal hypertext linking structure. Instead of linking ‘freelance copywriter’, use a geographical reference such as ‘Suffolk freelance copywriter‘. But be sensible about how often you use it – remember you are writing first and foremost for your reader, not the search engine spiders.
Video
Many companies forget they can get other rankings other than for their website. Video marketing is a great tool to use and, so long as your tag is localised, you could easily get your website and video high up in the rankings. And of course, the more positions on the front page of Google you own, the less there are available for your competitors.
Larger area coverage
If your business operates over a number of geographical areas, you should consider creating specific landing pages for each. Ensure the content for each is unique (to avoid duplicate content problems) and each must be optimised for their specific targeted area. You can then direct this traffic to your main site.
Up your profile
Social networking sites are a great way to give your profile a boost. But don’t forget to use the search engines’ own products to give your local profile a shot in the arm. Make sure you claim your listing on Google Places, Yahoo local and Bing local and shout about what you do.
So, although it’s important to identify the keywords your potential clients are going to be searching for, don’t neglect your geographical terms. Using them to modify your main keywords will strengthen the SEO potential of your website and get you noticed.
Sally Ormond, Briar Copywriting, is an international freelance copywriter who works with companies of all sizes to boost their sales and marketing presence.
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