Making Your Recruitment Website Work For You

Posted by inetseo on July 23, 2010 · Leave a Comment

It is no myth when you hear people saying “your website should be working for you”… But what happens if it isn’t?

Recruitment Website Design

You have to look no further than the thousands of recruitment websites on the internet to see many examples of websites that are not working as perhaps the owner would like. Here are a few examples that might also be plaguing you?!

Not being found by key phrases
Design does not look appealing to visitors
Design is confusing
Images do not portray your services
Branding is not obvious or has been overlooked
Too much badly written content
Too many poor quality images

And probably the most important one…

Not immediately obvious what you do

Whilst you may look at your site and think “It says recruitment in the content” just always keep at the back of your mind that you have just a few seconds to grab someone’s attention and get your message across. There are many ways to achieve this without having to go overboard too!

Recruitment Website Content

Perhaps some of the points above have struck a chord with you, and might wondering how to resolve them?

The first and most important point is to remember that no matter which page of your website someone lands on, it must be clear what it is that you do. Be honest with yourself and have a look through your pages and ask yourself “If I were visiting this site for the first time, would it be clear what they do?”

Content is a very important point. Your visitors must feel compelled to read what you have to say otherwise you risk losing them to the competition.

Copywriting Services are available from many companies but always insist on seeing an example of work or ask for a sample to be written for you. Pass this round colleagues if you wish, but make sure that you are happy that any copywriter will be able to understand what it is that you are trying to achieve.

Better still, try and find one that has worked in the recruitment marketplace already!

There are so many points to consider with your recruitment website, that they cannot all possibly be covered here. You will have either spend thousands of pounds getting to the stage you are currently at, or are considering a new website design. Make sure your website will work for you!

iNET SEO specialise in Recruitment Website Design solutions and Professional Copywriting services.