Andy Drinkwater from iNet SEO looks at Copywriting and SEO.

If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.

Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.

Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.

So what do you do if you can’t write content or have a network who will share it? Aside from having someone come in and undertake this from you, in the eyes of Google, what do you then have to offer? It might sound a little harsh, but why would Google want to list something in the SERPs that was of poor quality – and why would anyone want to share this?

It really is all coming down to content… Write great content and even if you don’t have a massive network following you, articles can go viral through another individuals network very quickly.

So where does this leave traditional SEO? And by traditional, I am referring to Key Phrases, Page Titles, Descriptions, Navigation, Keywords, et al. It all still has a place but is no longer the deciding factor. If you miss and H1 Tag, this is not going to be the deciding factor on if you appear on page one or page 50.

However, with all things being equal, place two sites with identical content next to each other, Google is likely to pick the one who has followed best practices with their site design.

Content, content and more content people!

For more information, visit iNet SEO at www.inetseo.co.uk

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Lead SEO at Agency Central “Goes it alone”

For many years, Andy Drinkwater has been helping and leading Agency Central, the UK’s leading recruitment agency directory, achieve amazing results in Google, Bing and Yahoo!, but an increasing demand for his SEO services in the recruitment marketplace saw Andy start up iNet SEO 3 years ago, and today he takes the leap into offering his SEO and Social Media services to anyone involved in recruitment.

Andy explained “It was a very sad day leaving Agency Central – after 10 years, people become a part of your family, but this move had to happen. SEO has changed so drastically over the last decade that more than ever, it is becoming something that companies are struggling to keep up with. Google is releasing changes almost daily and it takes time and effort to not only stay on top of this, but also to ensure that what you are doing will actually help you and not cause damage somewhere further down the line.”

The internet as a whole has changed with the introduction of search engines. However, with cowboys always wishing to ‘game’ these systems, it is hard to ensure that you are always moving down an ethical route. Not necessarily because a company is unethical (sadly, they do exist) in their approach, but if you get someone who doesn’t really know what they are doing, then today’s ‘OK to do’ techniques can quickly turn into ‘You absolutely must not do’ tomorrow.

Andy said “A number of years ago, Google gave everyone a ‘Bible’ to follow and then more recently, we saw the introduction of Google Panda. This change alone saw many websites die, quite literally over night! This is what anyone who has a website is up against. The game has changed so much over the last few years that SEO is hardly recognisable any more.”

2012 is going to be a very interesting year in the world of search marketing with companies having to now take a completely fresh look at their SEO and Social Media plans.

For more information, please visit www.inetseo.co.uk

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A company letterhead is used for a variety of purposes and quite simply consists of a single sheet of paper usually A4 size, within which is contained certain information such as contact details and any particular legal information such as Ltd company details. However company letterheads are also one of the most important elements of business stationery as it is usually either a first point of contact or a regular introduction to the company itself, which is why it is imperative to ensure the quality of the printing is second to none. Www.companyletterhead.co.uk offers affordable company letterhead printing and more.

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Whilst the public were dissatisfied, the iPhone 4S includes encompasses a flood of top-end technology that’s meant to place it on a par with the likes of the Samsung Galaxy S2 – but does it have the ability to accomplish that?

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Apple has somewhat altered the appearance of the iPhone 4S to some degree though, by switching to a dual-band aerial design, ensuring it does not it won’t encounter an uncomfortable repeat of antenna-gate we had to put up with with the iPhone 4.

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The right-hand side of the phone is devoid of any buttons, but holds the slot for the micro SIM card, which pops out using the included tool (or a paperclip).

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However, based on an Ivy Survey, more than 80% of papers bought on the internet are plagiarised. At the majority of universities the penalties for plagiarism are serious, varying from failure to expulsion. As a lot more professors start using plagiarism checking programs, the dangers of buying a paper increase. So, what’s the smart student to do? Following a couple of simple tips will allow you to safely buy a top quality paper, whilst steering clear of the risk of a plagiarism allegation.

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Many SEO’s that you talk to will never go near the phrase ‘guarantee’ because it can be very hard to ensure that a goal is going to be met with Google. So many things can change and have an impact that for the majority of the time, most just float along, not really sure what to do to really push a phrase.

However, one company is offering a guarantee that you will get to the first page in Google for a fixed cost, and will ensure this happens in a timely manner.

Google has long since been a conundrum wrapped up in an enigma; something for website owners to be scared of because achieving goals can be something of a chore… if they are ever met at all! This is why many will opt for an SEO company to look after this for them. But then the inevitable question arises – how long will it take to get to the 1st page?

Andy Drinkwater of iNet SEO has been marketing websites since 2001 and has seen more changes that you can shake a stick at.

Unless you have the means and the knowledge, achieving 1st page for a phrase can be out of the reach for most, but this is because many will skirt around the fact that even the smallest of changes can have an impact. This is why we are able to offer guaranteed packages for customers who wish to ensure they reach the 1st page in Google.

When looking at what iNet SEO do to ensure success, every single ‘i’ is dotted and every ‘t’ crossed. You could liken it to the butterfly effect in chaos theory… where a small change in one place can result in large differences at a later stage. And this is where iNet SEO shine amongst the crowd. With many years experience behind them and using nothing but best practice and completely ethical techniques, extraordinary results are achieved.

We are proud of how we work – complete transparency at every step of the way ensures happy customers who can see what we are doing for them without having to worry that anything black-hat or unethical is being done that could harm them further down the line.

You can read more about the guaranteed SEO services from iNet SEO, of call them on 0800 612 4598

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Just like an old friend is on standby when the going gets rough, this generator will be too. And unlike you, it won’t be relying on the electricity. The portable power generator does not depend on electricity as its source like an air conditioner, water heater or electric furnace, but instead is powered by an engine. The engine is supplied with natural gas from your gas line or a liquid propane tank.

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It’s one thing having a website but how do you get people aware of it? You have to get the word out! Over 80% of website traffic comes from search engines, making your site Rank highly and your well over half way to success.

Web directories are becoming the fastest and easiest way to get your site noticed among all the other millions out there on the net. The great thing about web directories is that they are categorized, and very cheap to use. This means your site will have its own place in the site. This means more targeted visitors and we all know that more visitors mean more sales and that can never hurt anybody.

Business directories are fast becoming the best way to market your business site. With more and more people wanting to fit their business sites in amongst the huge amounts of already booming online business’ it’s hard to get noticed even if your site is well coded and extremely attractive.

www.mainsearches.com is a great way to make sure your site is noticed. Google is paying more and more attention to directories and this means that if your site is listed in lots of places, you are more likely to be noticed by Google and as you are probably aware; being noticed by Google is one of the first steps in making it big on the net. Directories are easy to use, you just submit your link and a brief description of your site and you’ve immediately made a back link to your site and Google loves back links!

Web directories seem to be sprouting up all over the place and it’s hard to tell if they will actually help your site at all in terms of bringing in traffic and sales. Well, if you are new to internet business then directories are the way to go. They are so easy to use and instantly create a back link to your website which increases the likelihood of Google or other major search engines seeing your site. This means lots of search engine traffic which in turn means lots of sales. Directories are always categorized which is great because it means that the type of people looking at your site will already know what they are looking for and so your traffic will be targeted. Search engines can also read directories extremely well which will also mean lots of targeted search engine traffic and that is the best type of traffic out there!

www.mainsearches.com is great for people with a new website that needs a lot of marketing. Back links are one of the best ways to increase your search engine rankings and the best way to get back links is by submitting your site to the best directories. Directories are great for this because they are set out in different categories meaning that the page your site and link is on will already be related to your content. Major search engines are getting pickier about the sites that they index and list in results and are paying more and more attention to back links in order to decide what sites are good and what sites are just not worth listing. With directories you are able to post links in your related subject area and know that your site will be in the right place at the right time.

Businesses that are already booming outside the World Wide Web may be surprised that setting up a website that gets lots of traffic is not as easy as it used to be. More and more people are realising that you actually need to know your stuff when it comes to marketing nowadays and web directories are fast becoming the best place for it.
Marketing online isn’t as easy and offline. There are so many other people out there that it may be tougher than your first thought to get noticed by the gods of the internet such and Google MSN and Yahoo!. www.mainsearches.com makes this chore much easier by simply laying out categories for you to market your site in. You get to post your link, usually with a small description. This means you can easily get your site out there with the others ready for tons of traffic to come flooding in. The simplicity of directories makes it easy for search engines to read and easy for visitors to find what they are looking for and this means targeted traffic, the best type of traffic there is.

By Mainsearches Web Directory, we also own SEO Directory.

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